i designed and painted a mural for the Hired HQ.
A good brand book is defined enough to provide structure and guidance for how to live and breathe a brand, while also fluid enough to allow space for evolution and adaptation. My largest project to date at Hired has been creating just that: Hired’s first official set of guidelines. It lays the groundwork for defining the brand and giving the company a shared tool for expressing what differentiates them in the landscape. I worked closely with the SVP of Marketing and a content strategist to define and sharpen the foundational pieces of the brand – our traits, purpose, vision, and messaging style. I was responsible for creating the photography and illustration styles, developing the type system, and designing new brand applications, including one passion project – a large mural in our SF HQ displaying one of our guiding principles.
i designed and painted a mural for the Hired HQ.