When I first joined Hired’s team, I was asked to revisit the design and messaging of our landing pages. The two main issues were 1. the site’s content was outdated because we had just repositioned ourselves with a new core audience, and 2. the visual elements of the pages were not as thoughtfully integrated together because of a then incomplete visual rebrand.
Between redundancy, unclear messaging, and confusing navigation, users (both job seekers and companies) had a difficult time even understanding what Hired did. The goal of the redesign was to capture more qualified candidates and companies onto the platform by clearly communicating who we served and how it worked. Through collaboration with a content strategist, we rewrote all the primary landing pages with more direct and human copy. I then redesigned the pages with a simple and consistent design system, and shot photography that was more illustrative of the audience we were speaking to.
